Selling on eBay is salesmanship multiplied to the nth degree. In this fashion, it’s similar to direct response marketing. But unlike typical direct response sent to a narrowly-defined mailing list, your potential exposure is unlimited in its reach. Your audience is global in nature and your sales message is out there 24 hours a day, for the duration of each listing.
Never before in history has the individual entrepreneur had so wide a reach, such unlimited marketing power and potential for profit working from a single computer, in the corner of a spare room.
Just think about that power for a moment.
eBay gives you unprecedented and unlimited opportunity. At any hour of any day, you can create a listing to sell just about anything. Once posted, your listing is accessible to anyone who’s interested, wherever they happen to be.
eBay enables you to compose a simple listing, post it, and have it work tirelessly around the clock for as many as ten days at a time (or longer with an eBay Store). You have the capability to reach hundreds of potential buyers for mere pennies each time. And for every item you list, you potentially reach another audience that’s just as eager to pursue it.
There’s no limit to how far you can ride this thing. You can repeat the process with many different items, as often as you want. What makes eBay exceptional as a marketing venue is that you get to make your most compelling sales presentation every time. You don’t have to worry about forgetting an important detail or key point, spewing out a canned pitch, or meeting your potential buyer face-to-face and sweating bullets when asked a difficult question. No, no, no! You can think through your listing and polish it up before unleashing it to the masses.
Simply provide your most important item information in an appealing way. Each time a prospective buyer checks out your listing, your best salesperson emerges confidently… energetically… and inexpensively.
Never before has such financial power been available to anyone with a computer and internet connection. eBay represents a revolutionary opportunity to build a global business from your basement. You can reach out to people around the world within minutes and sell to those you probably couldn’t affordably contact any other way.
What’s really terrific about selling on eBay is that you control your level of activity. You can ramp up your efforts… or scale back to any degree, according to your schedule and personal preferences. You can even pack it up and take it with you wherever you travel, should you so desire. Few, if any other moneymaking or business opportunities give you this kind of flexibility and portability.